Qualitative Research and Brand Strategy
Tenaciously solving for why.
With a creative qualitative research approach, we will provide you with understanding and insight. Through the voice of the consumer, we help guide you and your brands.
Time is precious. Our focus groups and other qualitative methodologies are jam-packed. The research sessions have a lively pace so not a moment is wasted. Respondents are put at ease, have fun and engage.
Our goal is to glimpse inside consumers’ day to day lives, their hearts, and their heads. This leads to better understanding of what they want, what they believe, and why they do what they do. Understanding and respecting these behaviors and beliefs as they relate to your brand is the way to connect with consumers to build brand affinity and resonace.
There are a wealth of techniques in our qualitative toolbox to draw out consumer insights. This flexibility and creativity engages participants to dig a little deeper for you and also have a little more fun.
Our expertise across qualitative research methodologies may be leveraged independently or layered for a more holistic understanding of the consumer experience:
Traditional in-person focus groups
Online Multi-day Bulletin Boards
Virtual Interviews and Small Groups
Research Walk-Abouts (shop alongs, directed ethnographies)
"Fly-on-the-Wall" at home friend groups or family observation
In-home product usage
Mobile Device Ethnographies
Eva Tomasco is the president/owner of E T Insights, LLC. Her background includes over 15 years of full service qualitative research consulting and she leverages an additional 10 years experience in key consumer research and brand management roles for global consumer products companies. She has managed core flagship brands, re-launched failing brands and introduced new products to the marketplace. Her background has led to her thorough understanding of the challenges facing brands and consumers today. She was a client, so she can think like a client, uncovering actionable and strategic insights.
Eva's consumer empathy and enthusiasm for research come through in her approach. Her experience with both core brands and new product development provide a tangible foundation for her expertise in studies involving positioning, branding, packaging, product trial and all modes of consumer communications and advertising.
Eva is a graduate of Cornell University with a Bachelor of Science degree in Communication. She lives in New Jersey with her husband and three sons. She enjoys hiking and swimming in the NY Finger Lake region, somewhat successful culinary experimentation and can hold her own in a light-saber dual.